I love seeing the new ads in magazines for the Autumn/Winter campaigns, I did not realize however that they may vary from say British and American magazines. While flicking through British September Vogue I found that none of the ads really grabbed my attention, especially as every alternate brand is portrayed by either Kate Moss or Cara Delevingne. I understand the commercial benefit of having supermodels (I think we can safely say Cara is one now) to promote luxury brands but how does it promote the brands own identity and ‘woman’ if the model is always the same? Anyway, sorry for the slight deviation in topic. When I came to look at this September’s American Elle I was struck my the Louis Vuitton advertisement fronted by Michelle Williams and her elfin looks – not the same ad in British Vogue. It works so well because Williams can epitomize the Louis Vuitton woman..maybe there is an argument for having actresses as models after all. My favourite kind of photography, especially with fashion advertisements and photo shoots, is clear and concise, where there is clarity to the end photo. With these photos there are no stupid special effects or weird lighting. You can see the clothes and William for what they are and what they are meant to look like. Would be lovely to hear your thoughts on today’s post. Which ads are you loving or hating at the moment?
